Addicted, multitasking, distracted = what are screenagers?
Study 1. Time Inc . Study Reveals That "Digital Natives" Switch Between Devices and Platforms Every Two Minutes, Use Media to Regulate Their Mood The findings include: Digital Natives switch their attention between media platforms (i.e. TVs, magazines, tablets, smartphones or channels within platforms) 27 times per hour , about every other minute. Because Digital Natives spend more time using multiple media platforms simultaneously, their emotional engagement with content is constrained. They experience fewer highs and lows of emotional response and as a result, Digital Natives more frequently use media to regulate their mood - as soon as they grow tired or bored, they turn their attention to something new. At home, Digital Natives take their devices from room to room with them (65% vs. 41% for Digital Immigrants) - rarely more than an arm's length away from their smartphones - making switching platforms even easier. More than half (54%) of Digital Natives sa