My Digital FootPrint

Source … TechCrunch : Disconnect: Ex-Googlers Raise Funding To Stop Google, Facebook & More From Tracking Your Data Google engineer Brian Kennish in October 2010, created Facebook Disconnect which I downloaded not long after, a Chrome extension that disables all traffic from third-party sites to Facebook servers but still allows you to access Facebook itself. The extension racked up 50K active users in two weeks prompting Kennish to leave his job at Google to focus full-time on helping the average web user take back control of their data. https://disconnect.me/ is now attracting over 400K weekly active users with a "Mission Statement": “Personal data should belong to people, not corporations.”  And taken on $600,000 from Highland Capital Partners with the participation of Charles River Ventures and angel investors; David Cancel, Mark Jacobstein, Ramesh Haridas, Vikas Taneja, Chris Hobbs, and Andy Toebben.

Voice/ motion control is heating up again, Samsung’s Smart interaction, Nuance (Vlingo- assuming acquisition completes), Novauris, Microsoft, Apple and Google all have initiatives designed to bring all of the goodies enabled from the connection of the TV to the internet and a second screen; under the control of a combination of voice made announcement and movement. However original ideas such as this patent , issued to Panasonic (Matsushita) in 2006, describes a voice controlled “Home Agent Server” for taking command of household appliances. It references prior filings from Nokia, LG and ultimately AT&T, dating back to 2003.  The area is complex and thick of innovation, however with voice and motion control - who owns the command and how will it affect your privacy?  Where does the data get stored, does it (the system) learn uniqueness of expression and how will it become personalised.  Will learnt profile data, like facial recognition, become yours, that you can use or will it

The Rise of Digital Influence from Altimeter by Brian Solis The potential for influence is unknown but gut says big.  Klout, PeerIndex among many others want to measure who you know, what you say, and what you do, and attempt to score or rank your ability to influence those to whom you’re connected.   Social network users are being influence by these scores and are now starting to think how they connect and communicate to improve their stature within each network (reverse gamification). On the other side of the equation Brands are taking notice as these services also help identify individuals who are both connected and relevant to help expand reach into new media and markets. Here is another report on the same topic and worth reading as it takes all views are building insights theriseofdigitalinfluence-120320132857-phpapp02.pdf Download this file

Source/ download : http://www.enisa.europa.eu/activities/identity-and-trust/library/deliverables/monetising-privacy An economic model for pricing personal information manel.medina@enisa.europa.eu ENISA, Template 11.9999 Normal 0 false false false MicrosoftInternetExplorer4 The value of data privacy is about 65 cents, according to a study (February 2012) “ Study on Monetising Privacy: An Economic Model for Pricing Personal Information ” by researchers from DIW Berlin, the German Institute for Economic Research, and the University of Cambridge in the UK. The study was sponsored and released by ENISA, the European Network and Information Sharing Agency. The study analyzes the monetisation of privacy, or a consumer's decision of disclosure or non-disclosure of personal data in relation to a purchase transaction. The researchers investigated whether or not customers of online services would pay a mark-up to an online service provider who protected their information better?

Backupify.com has presented this attempt at the “how much is your data worth” calculation. Their approach is dividing total company revenue by the amount of pieces of content.  Whilst we can easily take a swipe at the specific metrics, it is another way to look at these nine social media sites and what they are worth.