My Digital FootPrint

It has long been said that Fear, Uncertainty and doubt sell and Mobile Spy is plays to all these fears in spades Cell Spy http://www.ispymobiles.com/  are offering a new version of their software. Their sales message is "Do you suspect that your child or employee is abusing their SMS or vehicle privileges?  If yes, then this software is ideal for you.  Install this small program directly onto your compatible smartphone you want to monitor to begin recording ."   Personally I find it far easier to speak to my kids and trust them. "Using the Internet capabilities of your phone, recorded activities, logs and GPS locations are quickly uploaded to your Mobile Spy account. To view the results, you simply login to your secure account at the Mobile Spy web site. Logs are displayed by categories and sorted for easy browsing" Important to realise this does happen and it is possible.  The software does require that the person has access to your phone - this give you

One interpretation of the term “digital footprint” is about a brands reach, influential and consumer engagement. This study shows fashion brands hold eight of the top 10 slots in the second annual Digital IQ Index for Luxury. Only two brands, Louis Vuitton and Ralph Lauren, managed to hang on to their ‘Genius’ ranking, with newcomers, Coach, Gucci, Hugo Boss, Burberry and Dolce & Gabbana making significant investments in the medium in 2010. The Digital IQ Index® measures and ranks a brand’s “digital footprint” across four dimensions: effectiveness of a brand’s site, digital marketing, social media and mobile. The top 10 brands are: 1. Coach 2. Louis Vuitton, Ralph Lauren (tied) 4. Gucci 5. Hugo Boss 6. Burberry 7. Dolce & Gabbana 8. Giorgio Armani, Swarovski (tied) 10. Tiffany Key findings of the Digital IQ Index include: The standard deviation of Digital IQ increased from 29 to 39 from 2009 to 2010 indicating a larger disparity across brand efforts. Legendary bra

New Social Rules for Living in a Digital Age If we think about current digital services, such as social media, as a game e.g If Twitter is about getting the best quip of the day or providing some useful info, Linkedin is about proving "my network is bigger than yours", and Facebook is about sharing that "I have a more interesting life than you";  then there must be some new rules for these new games, but what are they? Before the new rules it is, I believe, worth confirming and stating that all of the old rules are still valid, relevant and have not been washed away by this new digital age.  A few examples of old rules that are timeless would include:- 1.       Don't gossip, make things up, slander, steal, pinch or lie 2.       Have evidence and be professional, factual, accurate, honest, and transparent 3.       Engage and treat others how you want to be treated yourself 4.       Opinions are personal, be gracious, open, respectful and accepting of di

One tweet from @ GuyKawasaki  about “My Digital Footprint” draws 426 hits http://alturl.com/27vo/pw=PumyN

Our granddad’s had 1 profession for life Our dad’s could have had 1 job for 50 years We are likely to have had 7 jobs over 50 years Our kids will need 7 jobs at the same time and will probably not make 50 years Our grandkids need us to start writing their applications now

October 2010 – Dilbert still proving relevance

Last night was my mashup event on Mashup TV, Pay TV, Over The Top (OTT) TV and DLNA - Where is the future for Multiscreen?  The speakers were Anthony Rose , Casey Harwood , David Cutts , David Mercer and Mark James  - moderated by Alan Patrick   - a write up from the event will be posted at the mashup blog One of the demo’s at the event was from Endurance Technology   and they showed what is possible with TV, interactions, pushing TV about the house and generally having some fun.  One aspect of their demo I found insightful….. Endurance were showcasing an example where someone watching a film and using an ipad to interact with the additional content and browse.  As adverts came on, they could have been determined from the analysis of the viewers “digital footprint” – check out my creepy post if you are worried about someone tracking/watching you, or by the traditional method of broadcast ads based on content and time of day.  However, what they also showed was the value of NOW.