Posts

so you have given up your data - so what can they do with it. #twitter #mobile #digitalfootprint

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Some great examples of what you can do with data (visualisation) is here http://datavisualization.ch/showcases I like this one (pulse of the nation) as I never knew I needed this analysis/ view until we had the (twitter) data.  

Mobile is unique and marketing/ advertising agencies just don't get it #mobile20 #mobile

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http://narrowdesign.com/future/ This is a very simple grad of the biggest marketing agencies in the world - and how their own web sites look. After the shock, it helps to understand why the mobile experience is still not quite there and brands are not really engaged.  You cannot blame fragmentation of the mobile browser market as the only reason.  (main image from http://connect.icrossing.co.uk/mobile-browser-market-share-map_4217 ) 

Predictably Irrational (updated) - The hidden forces that shape our decisions by Dan Ariely - #book write up @danariely

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Great book on behavioural economics (if your into it) and I have to confess to making some of the 'astonishingly simple mistakes' that Dan presents so well.  I do take comfort that my misguided behaviours are neither random nor senseless and that I appear to quite human, fallible, systematic and predictable - however ask any of the three girls in my home and I am sure that they would have a different view :) [youtube http://www.youtube.com/watch?v=9X68dm92HVI?wmode=transparent]  - TED talk video Best bits for me are: Page Quote Comment 3 Let me start with a fundamental observation: most people don't know what they want unless they see it in context.  We don't know what kind of racing bike we want - until we see a champ in the Your de France racketing the gears on a particular model. we don't know what kind of speaker system we like - until we hear a set of speakers that sounds better than the pervious one. We don't even know what we w

Predictably Irrational (updated) - The hidden forces that shape our decisions by Dan Ariely - #book write up @danariely

Image
Great book on behavioural economics (if your into it) and I have to confess to making some of the 'astonishingly simple mistakes' that Dan presents so well.  I do take comfort that my misguided behaviours are neither random nor senseless and that I appear to quite human, fallible, systematic and predictable - however ask any of the three girls in my home and I am sure that they would have a different view :) [youtube http://www.youtube.com/watch?v=9X68dm92HVI?wmode=transparent]  - TED talk video Best bits for me are: Page Quote Comment 3 Let me start with a fundamental observation: most people don't know what they want unless they see it in context.  We don't know what kind of racing bike we want - until we see a champ in the Your de France racketing the gears on a particular model. we don't know what kind of speaker system we like - until we hear a set of speakers that sounds better than the pervious one. We don't even know what we w

#reputation defender and other services based on #fear #uncertainty and #doubt

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  http://www.reputationdefender.com/myreputation? What is MyReputation? (according to reputation defender) - A customized search for every reference to you on the Web gives you total awareness of your online presence. We continue to monitor the Deep Web for any new reference to you and provide an alert. Our agents will work with you to identify the good, the bad and the inaccurate. Personally I struggle with this (type of service) on so many levels, but this simple one is that this is marketing based on Fear and Ignorance .  The question is so what can you do about it when it has been indexed and found.  You only control data that you create about yourself, what others say about you is not in your control and they are entitled to their opinion (called free speech) - yes I know that there are services that promise to clean up your untidy past, but it is actually very hard.  It is worth thinking about the TV series "you've been framed" or "they do the silliest

#reputation defender and other services based on #fear #uncertainty and #doubt

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  http://www.reputationdefender.com/myreputation? What is MyReputation? (according to reputation defender) - A customized search for every reference to you on the Web gives you total awareness of your online presence. We continue to monitor the Deep Web for any new reference to you and provide an alert. Our agents will work with you to identify the good, the bad and the inaccurate. Personally I struggle with this (type of service) on so many levels, but this simple one is that this is marketing based on Fear and Ignorance .  The question is so what can you do about it when it has been indexed and found.  You only control data that you create about yourself, what others say about you is not in your control and they are entitled to their opinion (called free speech) - yes I know that there are services that promise to clean up your untidy past, but it is actually very hard.  It is worth thinking about the TV series "you've been framed" or "they do the silliest

#reputation defender and other services based on #fear #uncertainty and #doubt

Image
  http://www.reputationdefender.com/myreputation? What is MyReputation? (according to reputation defender) - A customized search for every reference to you on the Web gives you total awareness of your online presence. We continue to monitor the Deep Web for any new reference to you and provide an alert. Our agents will work with you to identify the good, the bad and the inaccurate. Personally I struggle with this (type of service) on so many levels, but this simple one is that this is marketing based on Fear and Ignorance .  The question is so what can you do about it when it has been indexed and found.  You only control data that you create about yourself, what others say about you is not in your control and they are entitled to their opinion (called free speech) - yes I know that there are services that promise to clean up your untidy past, but it is actually very hard.  It is worth thinking about the TV series "you've been framed" or "they do the silliest