My Digital FootPrint

By Julian Clover Published: September 9, 2010 15.15 Europe/London   http://www.broadbandtvnews.com/2010/09/09/social-networking-displaces-the-red-button/ Comment :  This is an important observation as TV does not know anything about its viewers in real time.   IBC 2010 – AMSTERDAM. Social Networking sites such as Facebook and Twitter are beginning to take over from the Red Button as a means for broadcasters to interact with their audiences. In the session Social media: Look who’s talking now , Trevor Johnson, head of strategy & planning, EMEA, Facebook, UK showed how ITV was using Facebook as part of The X Factor . According to Johnson, the 1.5 million Facebook fans were using the social networking site at the same time as watching the talent contest and returning to it later in the week. Broadcasters including CNN, Sky News and TF1 were using the Facebook’s Live stream for real time interaction through their own websites. “We very much see ourselves as a platform, rather th

The principle of a digital footprint is that someone can take your * public * data and create some value from it.  There are a growing number of tools that try to rank/ rate your influence and implied reputation. Klout   is another one that takes your public (web) data and provides an interpretation.  The question is "what is the utility of these services"    Sure it confirms that celebrities have clout and the rest of us are minnows or if you are looking for people to follow, this is another filter to help you decide; but do these comparative scores really help anyone as they are not normalised to my peer group and sphere of influence.  Also missing TV viewing and mobile data means that they only see a tiny percentage of my life. The downside of these tools and the scores is that you will focus on the score and not the content, focus on managing the algorithm (get to the top) and not the value.  Like Google Page Rank, someone will change the algorithm and pop goes your s

  Just been reviewing  @ PeerIndex   http://www.peerindex.net/ - this is a web site that looks to rate " Who are the authorities on the web?"   Their claim is that PeerIndex helps you discover the authorities and opinion formers on a given topic.   I cannot work out how much is based on what you say about yourself vs how much it is biased towards how much others say about you, nor how sentiment is taken into account.  Obvious is that it is only that material that is public....

This is TED video of David Mccandless speaking about the beauty of data visualisation.  His work is fabulous. In My Digital Footprint I suggest that the model is collect, store, analyse and add value - David work is a add value as he provides visual insights on complex data.  Worth checking out his other work on his site. 

Just a morning thought ..... 5kbits of fame - courtesy of Peter Cochrane

In its 5th year, MOBILE 2.0 Silicon Valley brings together experts and thought leaders from all aspects of the mobile ecosystem, including startups, investors, mobile carriers, device manufacturers, and mobile application developers and web technologists. The event is focused on new Mobile Applications and Services, Mobile Ecosystems, and Disruptive Mobile Innovation. I will be leading the fireside chat with Russ McGuire (VP, Strategy, Sprint)  David Katz (VP, Yahoo! North America)  Fabio Sisinni (Director of Mobile, Paypal) and  James Parton (Head of 02 Litmus, O2 UK) Style                  : Business/ strategy day & developer day Date                  :  Monday 20th and Tuesday 21st September 2010 Venue               :  San Francisco Timing              :  Full day events Registration    :   http://mobile2event.com/registration Discount          :   Enter "Friends" code for 20% discount. "Mobile 2.0 Silicon Valley is all abou

In its 5th year, MOBILE 2.0 Silicon Valley brings together experts and thought leaders from all aspects of the mobile ecosystem, including startups, investors, mobile carriers, device manufacturers, and mobile application developers and web technologists. The event is focused on new Mobile Applications and Services, Mobile Ecosystems, and Disruptive Mobile Innovation. I will be leading the fireside chat with Russ McGuire (VP, Strategy, Sprint)  David Katz (VP, Yahoo! North America)  Fabio Sisinni (Director of Mobile, Paypal) and  James Parton (Head of 02 Litmus, O2 UK) Style                  : Business/ strategy day & developer day Date                  :  Monday 20th and Tuesday 21st September 2010 Venue               :  San Francisco Timing              :  Full day events Registration    :   http://mobile2event.com/registration Discount          :   Enter "Friends" code for 20% discount. "Mobile 2.0 Silicon Valley is all abou