Posts

cloak it - too much star track in the coffee but this plug-in goes boldly into message protection

Image
Cloakguard is a free browser plug-in that keeps your message private on open social media. You can send a message through Facebook, only the people you've shared your keyword with can read that message. Select the message you'd like to keep private, pick a Keyword and CLOAK it. Free Download - https://addons.mozilla.org/en-US/firefox/addon/194385/ Free Online tool - http://cloakguard.com/tryitfree.php Demo - http://www.youtube.com/watch?v=C4qN3TBqx08

cloak it - too much star track in the coffee but this plug-in goes boldly into message protection

Image
Cloakguard is a free browser plug-in that keeps your message private on open social media. You can send a message through Facebook, only the people you've shared your keyword with can read that message. Select the message you'd like to keep private, pick a Keyword and CLOAK it. Free Download - https://addons.mozilla.org/en-US/firefox/addon/194385/ Free Online tool - http://cloakguard.com/tryitfree.php Demo - http://www.youtube.com/watch?v=C4qN3TBqx08

The Power of Personalisation

Image
Guest post from Matt Nash , CEO of OOSOCIAL  who is sharing some insights on a new platform I like Groupon , it’s a great concept in social networking. The trouble is, it doesn’t seem to learn about me – at least not so far as offers are concerned; all I seem to get is eVouchers for discounts on female leg waxing (...not really up my street). Seriously though, to my mind this lack of personalisation is a major failing. Ever since the likes of Yoyodyne first championed the concept of “permission marketing”, it’s been widely accepted that “anticipated, timely and relevant” messages are as much as 70 times more effective. So why is it then that the majority of social media marketing isn’t personalised and still follows a broadcast approach (just look at Facebook fan pages for example)? No wonder social media sharing service AddThis recently reported that 70% of shared content is NOT shared on Facebook – it’s mostly via email. Now there’s obviously the sheer volume of users and esta

The Power of Personalisation

Image
Guest post from Matt Nash , CEO of OOSOCIAL  who is sharing some insights on a new platform I like Groupon , it’s a great concept in social networking. The trouble is, it doesn’t seem to learn about me – at least not so far as offers are concerned; all I seem to get is eVouchers for discounts on female leg waxing (...not really up my street). Seriously though, to my mind this lack of personalisation is a major failing. Ever since the likes of Yoyodyne first championed the concept of “permission marketing”, it’s been widely accepted that “anticipated, timely and relevant” messages are as much as 70 times more effective. So why is it then that the majority of social media marketing isn’t personalised and still follows a broadcast approach (just look at Facebook fan pages for example)? No wonder social media sharing service AddThis recently reported that 70% of shared content is NOT shared on Facebook – it’s mostly via email. Now there’s obviously the sheer volume of users and esta

The Power of Personalisation

Image
Guest post from Matt Nash , CEO of OOSOCIAL  who is sharing some insights on a new platform I like Groupon , it’s a great concept in social networking. The trouble is, it doesn’t seem to learn about me – at least not so far as offers are concerned; all I seem to get is eVouchers for discounts on female leg waxing (...not really up my street). Seriously though, to my mind this lack of personalisation is a major failing. Ever since the likes of Yoyodyne first championed the concept of “permission marketing”, it’s been widely accepted that “anticipated, timely and relevant” messages are as much as 70 times more effective. So why is it then that the majority of social media marketing isn’t personalised and still follows a broadcast approach (just look at Facebook fan pages for example)? No wonder social media sharing service AddThis recently reported that 70% of shared content is NOT shared on Facebook – it’s mostly via email. Now there’s obviously the sheer volume of users and esta

Mark Nicholas (my brother in law) under water in Kent yesterday

Image
http://www.itv.com/meridian-east/freak-storm01061/ Freak floods in Kent yesterday (8th Sept 2010) left my sister and Mark's home under 12" of water.   Video interview for Meridian TV - who happened to be driving past when it all happened. They are very grateful to Kent Fire and Rescue who spent 2 hours pumping their house out. More (wet) digital footprints......

Mark Nicholas (my brother in law) under water in Kent yesterday

Image
http://www.itv.com/meridian-east/freak-storm01061/ Freak floods in Kent yesterday (8th Sept 2010) left my sister and Mark's home under 12" of water.   Video interview for Meridian TV - who happened to be driving past when it all happened. They are very grateful to Kent Fire and Rescue who spent 2 hours pumping their house out. More (wet) digital footprints......