GSMA Research Shows Mobile Users Rank Privacy As An Important Concern When Using Applications And Services
original article : http://www.gsmworld.com/newsroom/press-releases/2011/6474.htm Privacy Concerns Can Prevent Consumers’ Engagement with Mobile Internet Services The GSMA announced the results of a study of more than 4,000 mobile phone users in Singapore, Spain and the UK, which sheds light on privacy issues, particularly relating to the use of the mobile Internet and mobile applications. The research follows the January publication of the GSMA’s Mobile Privacy Principles, which were delivered through the close collaboration of leading mobile operators, with input from other players in the wider mobile ecosystem, and described the way in which mobile consumers’ privacy should be respected and protected. “The research shows that to realise the full potential of mobile Internet services, it is imperative that ways are found to strengthen consumer confidence and trust by giving users meaningful transparency, choice and control over how their personal information is used,” said Tom