My Digital FootPrint

Study 1.    Time Inc . Study Reveals That "Digital Natives" Switch Between Devices and Platforms Every Two Minutes, Use Media to Regulate Their Mood The findings include: Digital Natives switch their attention between media platforms (i.e. TVs, magazines, tablets, smartphones or channels within platforms) 27 times per hour , about every other minute. Because Digital Natives spend more time using multiple media platforms simultaneously, their emotional engagement with content is constrained. They experience fewer highs and lows of emotional response and as a result, Digital Natives more frequently use media to regulate their mood - as soon as they grow tired or bored, they turn their attention to something new. At home, Digital Natives take their devices from room to room with them (65% vs. 41% for Digital Immigrants) - rarely more than an arm's length away from their smartphones - making switching platforms even easier. More than half (54%) of Digital Natives sa

Full report on Pew Internet by Amanda Lenhart Overview o Teens are fervent communicators. Straddling childhood and adulthood, they communicate frequently with a variety of important people in their lives: friends and peers, parents, teachers, coaches, bosses, and a myriad of other adults and institutions. This report examines the tools teens use to communicate, with a particular focus on mobile devices, and then places the use of those tools in the broader context of how teens choose to communicate with people in their lives. o The volume of texting among teens has risen from 50 texts a day in 2009 to 60 texts for the median teen text user. In addition, smartphones are gaining teenage users. Some 23% of all those ages 12-17 say they have a smartphone and ownership is highest among older teens: 31% of those ages 14-17 have a smartphone, compared with just 8% of youth ages 12-13. About the Survey o The 2011 Teens and Digital Citizenship Survey sponsored by the Pew Rese

If I stated, “the weather’s changeable” you’d probably accept it without challenge, as every day the weather changes. If I asked you to find two snow flakes exactly the same, you would probably agree that’s an impossible challenge. However, if I told you that ScreenAgers know more about digital, media and social and than you (or me) I expect you would, in the politest way possible, move on and find something wholly more agreeable to your views. We have to learn to overcome our inbuilt and significant preference for news that plays to our fears ( TED talk ) and views that confer with our own views and opinions ( Obliquity ); we have to think outside of our comfort zone. ScreenAgers don’t have our old models to hang onto; it is worth seeing where they are going, so we can tag along. Yes, there are new rules for engaging in a digital world that build on the social ones handed down from previous generations ( 33 new digital rules ); but generally the digital age in which we live is creatin

Source:  http://blog.zonealarm.com/2011/12/teens-cruel-world-of-social-networking.html

The Berkman Center for Internet & Society at Harvard University published a new report from the Youth and Media project: “Youth and Digital Media: From Credibility to Information Quality” by Urs Gasser, Sandra Cortesi, Momin Malik, & Ashley Lee. Building upon a process- and context-oriented information quality framework, this paper seeks to map and explore what we know about the ways in which young users of age 18 and under search for information online, how they evaluate information, and how their related practices of content creation, levels of new literacies, general digital media usage, and social patterns affect these activities. A review of selected literature at the intersection of digital media, youth, and information quality—primarily works from library and information science, sociology, education, and selected ethnographic studies—reveals patterns in youth’s information-seeking behavior, but also highlights the importance of contextual and demographic factors both

PIP_Future_of_Internet_2012_Young_brains_PDF.pdf Download this file This study  released by Pew sheds light on the question: Are actual consequences to the hyperconnected lifestyle that many 21st century millennial Americans live!  There are some major downsides to relying on the Internet as our "external brain," including the desire for instant gratification, and the increased chances of making "quick, shallow choices." But researchers also say we networked young people are nimble, quick-acting multitaskers who will do good in the world.

Bazaarvoice_Millennials_Infographic.pdf Download this file Bazaarvoice released this infographic about millennial customer aka the digital native.... the facebook generation, the screenager   By 2017, Millennials – those consumers now in their mid-teens to mid-30s – will have more spending power than any other generation. (5 years!) Millennials lean on UGC (user generated content) to purchase major electronics, cars, hotel stays, travel accommodations, apply for credit cards, and choose insurance providers. Gen-Y believes that other consumers care more about their opinions than companies do - and that's why they continue to share their opinions online. Millennialls trust strangers over friends and family.   http://www.bazaarvoice.com/static/download/Bazaarvoice_Millennials_Infographic.pdf

True confession I have not looked at all 850million Facebook profiles - indeed there is not enough time in my life to do so.... however someone has looked through 4 million Generation Y Facebook profiles on Identified.com's database, Millennial Branding came up with this handy infographic on how millennials use Facebook professionally. Apparent trends include job hopping, identification by school rather than by job and high employment by startups rather than Fortune 500s.

ScreenAgers (millennials, gen Y, facebook generation, born global) really don't respond to ads us, according to a new white paper from ComScore , based on nearly 1,000 TV tests and 35 digital advertising tests by its ARS copy testing group. Yet here's the rub: Young people have always tuned out TV ads more than others, according to ComScore, which has research on the subject dating five decades because of its 2010 acquisition of ARSgroup. The gap between younger and older largely disappears when it comes to digital ads, however. ComScore based the conclusions on surveys showing "share of choice," or the difference between groups of people exposed to ads and those not exposed when asked which among a set of competitive products they'd like to win. Among the key findings:... ScreenAgers (millennials, gen Y, facebook generation, born global) don't respond to TV ads as much as their elders. Younger people were less responsive to TV ads in studies from 1961,

Screenagers, generation Y, millenials, digital natives, the facebook generation…is a collective of young and digitally engaged communicators. We heard from Jessica Riches ,  Ellie Berney , Angelique Schierz-Crusius , James Hartt   - at the Summit Another PR oriented write up from Firefly is here   Some highlights 1. They get private and know how to compartmentalise 2. They are sure who theirs friends are, but have not thought about the issues of professional friends (phew) 3. They are always social - even when with others and screens 4. They get brands, data and what is going on 5. They are the educators of us, younger siblings and grandparents 6. There is not a unified view of what you will use this for If you are interested in this topic - please have a look at this survey ..... https://www.surveymonkey.com/s/NFHR3BF

A sneak peek from the screenagers survey, are they more aware about law than we think? The survey is still live so have your say at  https://www.surveymonkey.com/s/NFHR3BF  We will send you the summary results if you complete it ! Read the  philosophy of Screenagers – Brands and Trust The event is this week, Theme :   Screenagers – what do they really think Event :    Debate, presentations and insights When :    Thursday 3rd November Where :   Innovation Warehouse, 1 East Poultry Avenue, London.  EC1A 9PT   www.theIW.org Timing :   From 10.30 to 15.30 Pricing :   From free if you bring a screenager, £35 as an entrepreneur to £95 for a corporate ticket Register :  http://www.summit.mydigitalfootprint.com/