My Digital FootPrint

A  study  (Sept 12) by the Pew Research Center found that among Americans adults who use smartphone apps, half had decided not to install applications on their mobile phones because they demanded too much personal information. Nearly a third uninstalled an application after learning that it was collecting personal information “they didn’t wish to share.” And one in five turned off location tracking “because they were concerned that other individuals or companies could access that information.” A customer’s whereabouts can be extremely valuable to marketers trying to sell their wares, or government authorities trying to keep tabs on citizens’ movements. The study seems to suggest a deepening awareness of digital privacy. And it contradicts a common perception that the generation of young Americans who have grown up in the Internet age blithely share their personal details. Mobile phone users between ages 18 and 29 were equally likely to decline an application because of privacy concer

The fourth volume of the Mobile Intel Series features an in-depth look at mobile advertising in the entertainment industry. The report contains insights on who the mobile entertainment audience is, how they interact with mobile devices and how entertainment marketers are approaching the mobile space. source : http://www.millennialmedia.com/mobile-intelligence/mobile-intel-series/ millennialmedia-mis-vol4-entertainment.pdf

The fourth volume of the Mobile Intel Series features an in-depth look at mobile advertising in the entertainment industry. The report contains insights on who the mobile entertainment audience is, how they interact with mobile devices and how entertainment marketers are approaching the mobile space. source : http://www.millennialmedia.com/mobile-intelligence/mobile-intel-series/ millennialmedia-mis-vol4-entertainment.pdf

The fourth volume of the Mobile Intel Series features an in-depth look at mobile advertising in the entertainment industry. The report contains insights on who the mobile entertainment audience is, how they interact with mobile devices and how entertainment marketers are approaching the mobile space. source : http://www.millennialmedia.com/mobile-intelligence/mobile-intel-series/ millennialmedia-mis-vol4-entertainment.pdf

The fourth volume of the Mobile Intel Series features an in-depth look at mobile advertising in the entertainment industry. The report contains insights on who the mobile entertainment audience is, how they interact with mobile devices and how entertainment marketers are approaching the mobile space. source : http://www.millennialmedia.com/mobile-intelligence/mobile-intel-series/ millennialmedia-mis-vol4-entertainment.pdf

So I arrive this AM to my blog to find those double red lines under random words – when did that start? It appears random ….

Image: http://fineartamerica.com/featured/lyrical-abstraction-dawn-siler.html Sharing PII data is something that I have been thinking about for some time and reading this Blog by Nick Crown Personal Data - Is It Truly An Asset?  - I decided it was time to put it out there. Don't worry I am not about to trash personal data ecosystem and value from digital footprints, I want to explore thinking about why we share the actual data ..... when we could do the same but at a different level of abstraction ( hence the image above…) the base line is more data = more targeting ( explored this here recently ) which leads to more efficient advertising, more branding messaging but appears no overall change in real marketing spending ( data ) assuming you know what to look for! More data about me would include, say: my driving speed, time, routes, frequency and style. ( view point ) heath, diet, food intake, exercise, pedometer, pleasure, life style ( data ) specific medical condi

Image: http://fineartamerica.com/featured/lyrical-abstraction-dawn-siler.html Sharing PII data is something that I have been thinking about for some time and reading this Blog by Nick Crown Personal Data - Is It Truly An Asset?  - I decided it was time to put it out there. Don't worry I am not about to trash personal data ecosystem and value from digital footprints, I want to explore thinking about why we share the actual data ..... when we could do the same but at a different level of abstraction ( hence the image above…) the base line is more data = more targeting ( explored this here recently ) which leads to more efficient advertising, more branding messaging but appears no overall change in real marketing spending ( data ) assuming you know what to look for! More data about me would include, say: my driving speed, time, routes, frequency and style. ( view point ) heath, diet, food intake, exercise, pedometer, pleasure, life style ( data ) specific medical condi

Image: http://fineartamerica.com/featured/lyrical-abstraction-dawn-siler.html Sharing PII data is something that I have been thinking about for some time and reading this Blog by Nick Crown Personal Data - Is It Truly An Asset?  - I decided it was time to put it out there. Don't worry I am not about to trash personal data ecosystem and value from digital footprints, I want to explore thinking about why we share the actual data ..... when we could do the same but at a different level of abstraction ( hence the image above…) the base line is more data = more targeting ( explored this here recently ) which leads to more efficient advertising, more branding messaging but appears no overall change in real marketing spending ( data ) assuming you know what to look for! More data about me would include, say: my driving speed, time, routes, frequency and style. ( view point ) heath, diet, food intake, exercise, pedometer, pleasure, life style ( data ) specific medical condi

Image: http://fineartamerica.com/featured/lyrical-abstraction-dawn-siler.html Sharing PII data is something that I have been thinking about for some time and reading this Blog by Nick Crown Personal Data - Is It Truly An Asset?  - I decided it was time to put it out there. Don't worry I am not about to trash personal data ecosystem and value from digital footprints, I want to explore thinking about why we share the actual data ..... when we could do the same but at a different level of abstraction ( hence the image above…) the base line is more data = more targeting ( explored this here recently ) which leads to more efficient advertising, more branding messaging but appears no overall change in real marketing spending ( data ) assuming you know what to look for! More data about me would include, say: my driving speed, time, routes, frequency and style. ( view point ) heath, diet, food intake, exercise, pedometer, pleasure, life style ( data ) specific medical condi

Image: http://fineartamerica.com/featured/lyrical-abstraction-dawn-siler.html Sharing PII data is something that I have been thinking about for some time and reading this Blog by Nick Crown Personal Data - Is It Truly An Asset?  - I decided it was time to put it out there. Don't worry I am not about to trash personal data ecosystem and value from digital footprints, I want to explore thinking about why we share the actual data ..... when we could do the same but at a different level of abstraction ( hence the image above…) the base line is more data = more targeting ( explored this here recently ) which leads to more efficient advertising, more branding messaging but appears no overall change in real marketing spending ( data ) assuming you know what to look for! More data about me would include, say: my driving speed, time, routes, frequency and style. ( view point ) heath, diet, food intake, exercise, pedometer, pleasure, life style ( data ) specific medical condi

Source is   InventHelp

Source The Morality of Manipulation Nir  ( @nireyal ) writes a great blog and this one on The Morality of Manipulation so inline with much that I write about. We like to soften the reality of what is going on by using words that are a little less in your face than what we are doing. The idea behind My Digital Footprint is that through your data I can add value to you. However, in reality this means that I need to Game you to get your data then will exploit everything I know so that you spend more of your hard earned income on something that I direct you to and in so doing create value……well that is one model anyway Here is the rub: loyalty and manipulation are designed experience crafted to change behaviour and therefore I love his proposed matrix as above.  I find it more interesting when I mentally put brands onto the matrix such as Tesco, Apple, BBC and some high fashion brands.  I would probably change Facilitator to Passion. 

Source : http://analytics.blogspot.co.uk/2012/03/capturing-value-of-social-media-using.html Measuring the value of social media has been a challenge for marketers. And with good reason: it’s hard to understand exactly what is happening in an environment where activity occurs both on and off your website. Since social media is often an upper funnel player in a shopper’s journey, it's not always easy to determine which social channels actually drive value for your business and which tactics are most effective. What this “Social Value visualization” is showing is the number and monetary value of all your goal completions against those that resulted from social referrals - both as last interaction, and assisted.

Image source : http://37signals.com/svn/posts/2844-a-cartoon-by-hugh-macleod-the-idea   Two recent articles of note on data collection The Most Important Tech Company You've Never Heard Of Describes a Delaware-based company that has quietly become one of the major players in surveillance infrastructure — but they've been so under the radar. Meet Neustar, one of the most important companies you've never heard of. Here is their SEC filing   Cellphone Companies Will Share Your Location Data – Just Not With You As they note in their privacy policies, Verizon, Sprint, AT&T, and T-Mobile all analyze your information to send you targeted ads for their own services or from outside companies. At least tens of thousands of times a year, they also hand cellphone location information to the FBI or police officers who have a court order. In the article they ask Verizon, Sprint, AT&T, and T-Mobile two questions about releasing data, worth a read.

Leonard Anderson blog is here http://lenand.wordpress.com/2012/06/12/7dig-identity-trust-matrix/ I like the thinking and started to consider what a practical scale of 1 to 10 would look like from a user’s perspective 1. No trust needed 2. unknown agents 3. Social trust 6 degrees 4. Social trust FOF (Friends of Friends) 5. Certification (paper documents) 6. Access privilege 7. Social Trust F&F (Friends and Family) 8. Closed friends 9. Banking Infrastructure 10. MOD, secret service

IBM has identified four new types of digital consumers that media providers should target to improve digital revenue streams. Their ‘Beyond Digital’ report states that the new behaviours of connected customers - which include social viewing, distracted viewing and digesting on-demand content – have greatly impacted media providers. The much heralded “connected consumer era” is no longer on the way; it has arrived. Today’s connected consumers are empowered, demanding instant access to personalized content on their own terms. To satisfy connected consumers, as well as ecosystem partners, Media and Entertainment (M&E) providers must move “beyond digital” to deliver individualized experiences on demand, at any time. For those in the M&E industry, digitizing content and digitally distributing it is no longer enough. Success in the connected landscape will require: a business-to-consumer (B2C) mindset; insight into consumers’ digital personalities; the delivery of relevant, enhan

Source : http://www.resultsfromcrowds.com/features/crowd-business-models/ Free chapters http://www.resultsfromcrowds.com/free-chapters/

Source : http://www.resultsfromcrowds.com/features/crowd-business-models/ Free chapters http://www.resultsfromcrowds.com/free-chapters/

Source : http://www.resultsfromcrowds.com/features/crowd-business-models/ Free chapters http://www.resultsfromcrowds.com/free-chapters/