Seeking input and insights on the propensity of customers to trade data for services
Ajit and I are working on the Digital footprint summit and his blog today is about another element we are considering as part of this event. For the lack of a better word, let’s call it: My digital footprint personal data tradeoff report
The crux of the issue with My Digital Footprint is the propensity of customers to trade data for services
So, the question is: Could we predict the tradeoff between what elements of customer data would we share and for what services?
This is more than a survey and possibly involves techniques like the Analytic Hierarchy Process AHP and pairwise comparisons