Is gaming your data a long term strategy

IF (OR (Privacy, Data) = OR (Asset, Liability)) 

          THEN  Create value and wealth

          ELSE repeat

         UNTIL we have move on

Before we reach the new normal of a fully digital world there is a growing perceived conflict between "Who I portray I am" and "What my data says about me"  There is no better example than the gamification of your data.   This is where you try to distort your digital footprint (data) so you get better offers and create more value for yourself over and above what you should be entitled to. 

Example 1.  You live in a high car insurance area and what cheaper insurance, so you move the address where the car is parked.

Example 2.  You want better offers from the supermarket so you enter a postcode from a area where you get better offered

Example 3.  You click on all ads in the hope that sometime comes from it....

In a digital world there is an algorithm and algorithms have limits and boundaries and so they can be gamed.  Is this a new market, "buying access on how to game the system" or is this just one of the oldest economic activates known to man??