What do we do now, as our trust in reviews has been broken?
Read this excellent Medium article on "The Age of the Negative Review Is Over" by @jenniferrabin thinking about no response to worse than negative when we consider attention. Have a different issue with reviews and that is that I no longer "TRUST" them, principally because of the emerging and growing set of rules, revisions, lies and so much material on what to do to get one deleted, reversed or hidden. I have come to depend on feedback and reviews for choices, the ability to read others thinking has been so beneficial for online booking and purchases. The reason is that a while ago we booked a wonderful 4* hotel in the 3 valleys; to read the week before we left a very long, detailed and negative review. We left for skiing a tad worried. We arrived, the staff were amazing, the location was spot on, the food was excellent and the lodging was exactly as described. The previous empty nester reviewer obviously booked a 4* expecting a 6* and as it was