My Digital FootPrint

The basics are that Facebook searches your " social graph " because it has your and your friends specific "Likes, pages, click, links, connections and conversations" The result is that searching should produce more relevant results thank Google's "Whole World Wide Web".  In other words it feeds you what you have fed it. The signals; your and your friends "Likes" are a somewhat limited data set -  it is not everything you do on the web and does not represent what others do.  However, Google sells search and Facebook also now sells search - in fact since you Like it Facebook can sell (advertise to you) you what you Like and with that Signal increase the advertising margin (hope) when it sells the placement. Simple - tell you what you tell me because you Like it. What Facebook needs to do is add more data as real social graph results as the current one is rather limited ----   http://actualfacebookgraphsearches.tumblr.com/ It essence is

Gartner Predictions for Big Data from Bruno Aziza

Having done some reading and catch up this morning on the blog - sorry for the delays but moving from Posterous put a delay in me posting. Current views points coming through is about digital leaders and understanding. However, I still have the same problem. Digital business leadership is not about "likes" it is about living data and what it is telling you and how to use that data to both improve margin, reduce costs, drive efficiency and delight the customer more. The crux is often not what the data you have is telling you, but what it is not and what data you should have collected….. Point in case is Fan data - some research mentioned here is about what the data tells you but it does assume that what someone is telling you is truthful.  The eternal problems of signals.

MIT Sloan and Capgemini report on  how firms that “get digital” are massively outperforming their peers. " The Digital Advantage: How digital leaders outperform their peers in every industry " Report summary -  “Digital maturity matters" The report looks at 391 large firms across multiple industries to see where digital is having an impact. Importantly, the report proves that there is a significant financial benefit from adopting digital strategies, technologies as well as re-engineering processes and people to take advantage of the digital shifts we are seeing as a result of social media driving social business. Two types of digital transformation 1)   Digital intensity:  an investment in technology-enabled initiatives to change how the company operates (customer engagements, internal operations and business models) 2)   Transformation management intensity:   – while it is a mouthful to say, it describes the   leadership capabilities   required to drive

source : http://www.google.com/transparencyreport/userdatarequests/ Google has released new data for the   Transparency Report , showing that the steady increase in government requests for our users’ data continued in the second half of 2012, as usage of our services continued to grow. They have shared figures like this   since 2010   because it’s important for people to understand how government actions affect them. For the first time they are including   a breakdown of the kinds of legal process that government entities in the U.S. use when compelling communications and technology companies to hand over user data. From July through December 2012: 68 percent of the requests Google received from government entities in the U.S. were through subpoenas. These are requests for user-identifying information, issued under the Electronic Communications Privacy Act (“ECPA”), and are the easiest to get because they typically don’t involve judges. 22 percent were through ECPA search