My Digital FootPrint

Image: http://fineartamerica.com/featured/lyrical-abstraction-dawn-siler.html Sharing PII data is something that I have been thinking about for some time and reading this Blog by Nick Crown Personal Data - Is It Truly An Asset?  - I decided it was time to put it out there. Don't worry I am not about to trash personal data ecosystem and value from digital footprints, I want to explore thinking about why we share the actual data ..... when we could do the same but at a different level of abstraction ( hence the image above…) the base line is more data = more targeting ( explored this here recently ) which leads to more efficient advertising, more branding messaging but appears no overall change in real marketing spending ( data ) assuming you know what to look for! More data about me would include, say: my driving speed, time, routes, frequency and style. ( view point ) heath, diet, food intake, exercise, pedometer, pleasure, life style ( data ) specific medical condi

Image: http://fineartamerica.com/featured/lyrical-abstraction-dawn-siler.html Sharing PII data is something that I have been thinking about for some time and reading this Blog by Nick Crown Personal Data - Is It Truly An Asset?  - I decided it was time to put it out there. Don't worry I am not about to trash personal data ecosystem and value from digital footprints, I want to explore thinking about why we share the actual data ..... when we could do the same but at a different level of abstraction ( hence the image above…) the base line is more data = more targeting ( explored this here recently ) which leads to more efficient advertising, more branding messaging but appears no overall change in real marketing spending ( data ) assuming you know what to look for! More data about me would include, say: my driving speed, time, routes, frequency and style. ( view point ) heath, diet, food intake, exercise, pedometer, pleasure, life style ( data ) specific medical condi

Image: http://fineartamerica.com/featured/lyrical-abstraction-dawn-siler.html Sharing PII data is something that I have been thinking about for some time and reading this Blog by Nick Crown Personal Data - Is It Truly An Asset?  - I decided it was time to put it out there. Don't worry I am not about to trash personal data ecosystem and value from digital footprints, I want to explore thinking about why we share the actual data ..... when we could do the same but at a different level of abstraction ( hence the image above…) the base line is more data = more targeting ( explored this here recently ) which leads to more efficient advertising, more branding messaging but appears no overall change in real marketing spending ( data ) assuming you know what to look for! More data about me would include, say: my driving speed, time, routes, frequency and style. ( view point ) heath, diet, food intake, exercise, pedometer, pleasure, life style ( data ) specific medical condi

Image: http://fineartamerica.com/featured/lyrical-abstraction-dawn-siler.html Sharing PII data is something that I have been thinking about for some time and reading this Blog by Nick Crown Personal Data - Is It Truly An Asset?  - I decided it was time to put it out there. Don't worry I am not about to trash personal data ecosystem and value from digital footprints, I want to explore thinking about why we share the actual data ..... when we could do the same but at a different level of abstraction ( hence the image above…) the base line is more data = more targeting ( explored this here recently ) which leads to more efficient advertising, more branding messaging but appears no overall change in real marketing spending ( data ) assuming you know what to look for! More data about me would include, say: my driving speed, time, routes, frequency and style. ( view point ) heath, diet, food intake, exercise, pedometer, pleasure, life style ( data ) specific medical condi

Image: http://fineartamerica.com/featured/lyrical-abstraction-dawn-siler.html Sharing PII data is something that I have been thinking about for some time and reading this Blog by Nick Crown Personal Data - Is It Truly An Asset?  - I decided it was time to put it out there. Don't worry I am not about to trash personal data ecosystem and value from digital footprints, I want to explore thinking about why we share the actual data ..... when we could do the same but at a different level of abstraction ( hence the image above…) the base line is more data = more targeting ( explored this here recently ) which leads to more efficient advertising, more branding messaging but appears no overall change in real marketing spending ( data ) assuming you know what to look for! More data about me would include, say: my driving speed, time, routes, frequency and style. ( view point ) heath, diet, food intake, exercise, pedometer, pleasure, life style ( data ) specific medical condi

            Source: Respect Network Brings Together Neustar and Swisscom as Founding Partners Respect Network adds new evidence of the emergence of a new personal data ecosystem ….by announcing that it has formed a global network for the trusted exchange of personal data and has secured Neustar (NSR) and Swisscom (SCMN.VX) as founding partners.  The founder and entrepreneur Drummond Reed and others, has also started the peer-to-peer Connect.me service. Specifically, the Respect Network is the first network being built from the ground up to give people control of their personal data and the ability to realize that data’s value. Unlike centralized social networks, the Respect Network is a decentralized, multi-provider network much like today’s email or banking networks. Additional partners in the network include Kynetx, Gluu, The OpenXDI Project, Project Danube, The Customer’s Voice, Planetwork, and Bitworld.  Ctrl-Shift and the Searls Group have also joined as lead consulting part

The Washington, D.C.-based think tank Future of Privacy Forum (“FPF”) released a study detailing the current state of mobile app privacy policies as of this past month, June 2012. The report found that many app developers are now responding to the increased pressure from U.S. regulators on this issue, and have now introduced privacy policies for their applications as well as new policies surrounding the use of customers’ private data. Study results  full pdf Table 1 sets forth the total percentage of all 150 and paid apps across three platforms:     The following tables reflect the % of total apps that provide some form of access to a privacy policy…   But more importantly, the FPF also looked into whether the privacy policy was linked to from the app store listing page and whether it was accessible from within the app itself. (See charts below). After all, what good is a privacy policy, if no one can find it? According to the report’s findings, 48% of the free apps and 28% of paid a