My Digital FootPrint

This post picks up on Alan Patrick's ( link ) and Nic Brisbourne's (link ) posts on an original  GigaOm article  about Big Data case studies.  I think about data (big or small) with the business model that has a collector of data, storage of data, data analysis and controller of the feedback loop (did the analysis get it right) and not about its structure of how to scale it.   When I look at the models presented by GigaOm and consider Alan's matrix, I think about the value, volume in each of the four elements of the model.  Value I think still lies not with he who collects or stores data ( big commodity players) but with the analysis engines and those who control the digital feedback look.  This to me is why the writing in on the wall for Banks and Telco's  as they are only enablers and commodity players (needed but not valued) and are not the participants and value adders who will get the multiple on value.  I am not sure the graphs are right, but love some feedback.

source : http://www.unboundid.com/blog/2012/02/01/privacy-of-personal-identity-data-its-a-simple-equation/ Andy Land, Vice President of Marketing from unBoundID makes a case in the blog for Identity as a product.  I question the position that links trust and knowledge to Loyalty.  Loyalty is a about distorting economics.    If loyalty is just about increasing margin and contribution from the user (customer) then the only person who benefits is the company.... As we move to the potential that users can define their own terms and provide an intention that others can bid for, where is loyalty.  However Identity still exists.  

  With 27 countries in the European Union there are, unsurprisingly, 27 different interpretations of Europe's new e-privacy rules. The layer of complication is added as the e-privacy law has been issued as a directive, a form of legislation that lets every E.U. country fashion its own domestic law, as long as they honour the spirit of the directive.  The result is that Europe's internet privacy regulations are a quagmire, aggravated by the E.U. taking a hard line with cookies by requiring opt-in consent for every website, making it difficult to put the new rules into practice. The E.U. directive on online privacy was supposed to become law in each country by May 2011, but in March 2012 that's only happened in 11 of the 27 countries. Some of the biggest, like Germany, Spain, and Italy, are still missing. (Luxembourg, however, is in!) The U.K. and France have taken a pragmatic approach, interpreting consent if consumers don't opt out, even if that isn't exactly what

mobile internet 3.0.pdf Download this file

Source http://www.telco2.net/blog/2012/02/strategy_20_facebooks_strategy.html Personally I feel the Telco's have got it wrong.  They (telco's) are enablers outside of the digital market - they enable it to happen but are not participants.   They are just like the Banks in a digital world.  You need them (today) but the are not participants.  Telco's like banks are regulated and have to a degree a protected status for competition around the world.  It will not be long before it will be cheaper to attack the legislation/ regulation than try to take more cost out from a high volume low margin declining business.  When this happens the battle stats.  The scenarios become set but who starts the attacks.  If Google, Amazon. Paypal, Ebay, Microsoft, Apple lead the world will change.  If Telco's start on telco regulation there will be a long slow battle, telco on banking - could be fun.  Banks will not start anything as they still believe we need them.