My Digital FootPrint

Forrester wanted it removed from here so you have to go to their site - joys.   Executive Summary Consumers are leaving an exponentially growing digital footprint across channels and media, and they are awakening to the fact that marketers use this data for financial gain. This, combined with growing concerns about data security, means that individuals increasingly want to know when data about them is being collected, what is being stored and by whom, and how that data is being used. As a result, a nascent industry is forming, with the promise of giving consumers control over their own data. We call this phenomenon personal identity management (PIDM). In this report, we outline what we expect PIDM will look like, and we provide Consumer Intelligence (CI) professionals with the insight to prepare for this impending change.   Verdict : Reasonable 101 guide  

Personal data – digital data created by and about people – represents a new economic “asset class”, touching all aspects of society. The abundance of personal data represents untapped opportunities for economic growth and social benefit; however, the barriers restricting personal data’s movement and protection need to be resolved. This report finds that, to unlock the full potential of personal data, a balanced ecosystem with increased trust between individuals, government and the private sector is necessary. Granting individuals greater control over their data is necessary to create a balanced personal data ecosystem. The report addresses the interrelated and complex cultural, business, technology and policy trends shaping the personal data ecosystem by presenting a user-centric set of recommendations for individuals, private enterprise and policy-makers. In particular, the report suggests five areas for collective action: 1) Innovate around user-centricity and trust. The personal

Drawing by Hugh MacLeod (@gapingvoid) Orwellian utopia theory:  Google, Amazon, Apple will take over the entire world, control everything and the free market will end. Let's imagine that : Nike, Sony, Ford, Samsung, AT&T, Vodafone, Paypal, HP, Visa, Coke, Nestle, BA, Intel, Microsoft, Telefonica, Band of America, Chase, Philips, Marks and Spencer, Ebay, Pepsi, Tesco, Walmat, Real Madrid, Hilton, Amex, McAfee, Oracle, Disney, Hello, News Corp, Levi, Toyota will still be valuable and credible brands who have a close relationship with customers. Value and supply chains will be more complex but efficient as anyone can offer terms for products and services to anyone Telecoms, Banking and Media are fighting a rear guard action on business models and relevancy in the value chain Customers can decide but there is not perfect knowledge Local is as important as national/ global Detailed insightful, explicit and knowledge about a customer is business critical Identity provis

The full post of Tushar Nawale original article on SmartData  and it is worth reading. I liked this chart showing some of the enterprise opportunities and the full article that brings out many of the other models and uses of data.  It takes the stance that you are in a corporate (demanding a use case) and need to justify exploring the value of big data and how to go about it. Whilst it therefore misses out on start-up land; it provides a useful framework.  

By background I am an engineer (electronics, maths and computing) and was bought up on control systems and feedback loops . I wrote extensively about the closed feedback business models for the web in Mobile Web 2.0 and now in My Digital Footprint – The approach is to collect data, analysis the data and then use the output to create a feedback loop which when combined with any real action/ activity – provide a stable closed loop control system – which is the business model. I love it when others use the same old theories and engineering principals to show that taking the measurement of output back to the beginning to compare and contrast with reality gives a stable solution. Our issue is still which signal to listen for… pulse, waves, spikes or trends Image source : http://darmano.typepad.com/logic_emotion/2011/11/data.html

Do all utilities/ commodities have a business model?  Water, gas, coal, oil, data, wood, rock, stone, metals, minerals, fire, air all have business models but does time? Time of day, knowing time, time accuracy, use of time, time management, time and location, timing, down time, free time, branding, availability of time, portability of time, hiding time, future time, creating time, saving time, brokering time, trading time and selling time Why the thought – is the model for “influence” one based on the business models of time?