Thursday, November 03, 2011 from 10:00 AM - 3:30 PM (GMT) @ IW in London To register go here www.summit.mydigitalfootprint.com Irrespective of what we call them the Screenagers, Generation Y, millennials, digital natives or the Facebook generation; we all agree that they are driving new digital services. Often, in a discussion of next generation services and privacy their voice is ignored. Therefore, we ask: Should we teach the Screenagers or should we learn from them? The Digital Footprint Summit is all about social, personal and identifiable data and will focus on first hand perspectives from those in this generation. During the event we aim to explore what Screenagers really think about trading their personal information and how their attitudes will create a change for the ecosystem. Traditional media suggests that this generation is “careless with privacy”. We will look beyond that view. Instead of patronising and protecting, we will seek to understand