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Mobile Megatrends by @visionmobile - but misses digital footprint value

As I would expect this is a very insightful presentation ahead of MWC and Nokia announcements from Andreas Constantinou of Vision Mobile.   Why is mobile so important, as most of your digital footprint will come from mobile and for many in the world it is the only device that will create their footprint - it is shame that this point is not made.   Mobile has benefitted for over 20 years from the forced upgrade due to the arrival of new sexy shinny things, more minutes, more text and finally more data.  As users migrate to "same" hardware, updated apps and OS offer the new and value/ control migrates away from networks and handsets. What this presentation says is that the value is now in OS/ Software/ Apps and not in Hardware, however, my opinion is that the battle will be fought for your data and locking in your digital footprint is a strategy that Apple and Google understand.   scenarios that are wrestling for prime position include: Worship - this is the Apple fan boys c

Why viral is not always good for a digital footprint

version with a moral (Disney)

Why viral is not always good for a digital footprint

version with a moral (Disney)

Chomp - specialised market research for free

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Chomp is a search technology firm which enables native and web apps discovery to all users and published their monthly metrics report, called Chomp Charts . Chomp stores and analyzes data from each app search query to better understand how users interact with our app search technology. Chomp Charts is a collection of data that showcases what Chomp users are searching for and downloading in a given month. Why look at them and the results “specialised market research for free”

Chomp - specialised market research for free

Image
Chomp is a search technology firm which enables native and web apps discovery to all users and published their monthly metrics report, called Chomp Charts . Chomp stores and analyzes data from each app search query to better understand how users interact with our app search technology. Chomp Charts is a collection of data that showcases what Chomp users are searching for and downloading in a given month. Why look at them and the results “specialised market research for free”

Your Digital Footprint Is Muddy - my response

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A blog post by Mitch Joel  " Your Digital Footprint Is Muddy"  outlines what happens when you say one thing in the physical world and do something on the back channel showing that you are really doing something else. The post and the comments go over some old ground and most companies have concluded that they want to recruit people who have a life and are professional.   Without a doubt one very small aspect of a digital (footprint) opens up the opportunity for detailed tracking and this in turn would enable anyone to exploit the differences between expressed behavioural and actual behaviours.  However, what make us human is the ability to change our minds as we learn, grow up and gain experience. In finance and investing we often see a phase that implies that past performance (behaviour) is not a good prediction of future performance (behaviour).   What will become interesting from digital footprint analysis in the future is that are we more predictable than we thi

Your Digital Footprint Is Muddy - my response

Image
A blog post by Mitch Joel  " Your Digital Footprint Is Muddy"  outlines what happens when you say one thing in the physical world and do something on the back channel showing that you are really doing something else. The post and the comments go over some old ground and most companies have concluded that they want to recruit people who have a life and are professional.   Without a doubt one very small aspect of a digital (footprint) opens up the opportunity for detailed tracking and this in turn would enable anyone to exploit the differences between expressed behavioural and actual behaviours.  However, what make us human is the ability to change our minds as we learn, grow up and gain experience. In finance and investing we often see a phase that implies that past performance (behaviour) is not a good prediction of future performance (behaviour).   What will become interesting from digital footprint analysis in the future is that are we more predictable than we thi