My Digital FootPrint

 Who is harnessing your collective intelligence?   Web 2.0 taught us the concept of ‘harnessing collective intelligence’, which will be discussed in greater detail in this section. Harnessing collective intelligence is not a problem in itself. The dark side, however, arises if a business entices its audience (customers, clients, delegates, patients, friends) to give up their digital data, collect their digital footprint without their agreement, charge people to view their own data, or sell OUR data off with the sole expectation of making money though the one-sided route of exploitation. My [Tony Fish] mobile number is widely available on the web, I never get unwanted calls; my home number is ex-directory and only listed on private applications, once a week I receive an unwanted sales call, who sold my data? On May 1 2009, Spock [vii]   was acquired by Intelius (a background check company). Spock is based on a robot which automatically creates tags for any person it finds. It trawls th

Like Neil Armstrong, whilst walking on the moon, and Nelson Mandela walking free from Robben Island , we all leave footprints. Footprints are more than identity. Footprints are about where we have been, for how long, how often and the inter-relationships, they are memories and moments. Therefore, digital footprints are not about your identity, your passport, bank account or social security number. Digital footprints come from your mobile, web and TV interactions and comprise the digital data and also the Metadata [i]   (data about data) of who we are, the true value and why the ownership of this data class is the battleground to be won and lost.   However, the original web-based digital footprint and its digital data belonged to the individual at some point. But the individual is currently not empowered to hold or manage this digital footprint. Mobile adds a unique dimension to the digital footprint since mobile provides new content, Metadata and the social context for the digital fo

Figure 4 provides a visual representation of the links between digital identity and MY DIGITAL FOOTPRINT . The purpose of this representation is to separate out the key topics and themes that will be explored in the remainder of this book and to highlight that some of the more controversial aspects of identity are dropped, as are the technical implementation arguments. This separation, it is hoped, will allow the reader to focus on the underlying important strategic issues that need to be unpacked and discussed in a framework where ideologies can be put to one side and the value and concepts presented.   Figure 4 Linkages between identity and MY DIGITAL FOOTPRINT These linkages form the basis for the framework presented in this book as per Figure 5. The core themes relate to data, dependencies, value and business models. Within the context of data, this book explores the collection, store and analysis of user data to create value. Dependences are threaded into the fabric of many aspect

This is a book about footprints – digital footprints to be precise. For the most part, unlike footprints in the sand, digital footprints are largely invisible and are about where we have been, for how long, how often and the inter-relationships. Digital footprints are a capture of memories and moments and are built from your interactions with mobile, web and TV. Digital footprints are not about your identity, your passport or bank account. While the idea of digital footprints has existed for some time, this book extends the current body of knowledge on this subject in two specific ways, by considering the digital footprint as part of a real-time feedback loop and the impact of mobile devices on digital footprints. In an open loop system the digital footprint is part of behavioural or targeted marketing based on collecting and analysing data, but the closed loop model, as described within, is an entirely different animal and raises a provocative question: Is your digital footprint y

Dear Friend of Ground Truth Do you manage a mobile application for your business? Ground Truth has recently announced partnerships with both Verizon and Sprint to provide mobile application owners with free real-time application analytics services (powered by Localytics) coupled with aggregate demographic information about your application's users. This gives you deep knowledge about not only how your application is being used but also who is using your application. The combination will help you to improve your application and maximize your revenues from advertising and subscriptions. This is an email to me selling their webinar, Understanding and Profiting from Consumer Usage of Mobile Applications, will cover key trends in quantifying and qualifying audiences and case studies of industry best practices. Always good to know you are being tracked ….

Who is watch you and what they know – series of articles worth exploring What they know about our kids – very good visual of what they are recording