My Digital FootPrint

Original content from http://www.eff.org/deeplinks/2010/04/facebook-timeline by Kurt Opsahl Since its incorporation just over five years ago, Facebook has undergone a remarkable transformation. When it started, it was a private space for communication with a group of your choice. Soon, it transformed into a platform where much of your information is public by default. Today, it has become a platform where you have no choice but to make certain information public, and this public information may be shared by Facebook with its partner websites and used to target ads . To help illustrate Facebook's shift away from privacy, we have highlighted some excerpts from Facebook's privacy policies over the years. Watch closely as your privacy disappears, one small change at a time! Facebook Privacy Policy circa 2005 : No personal information that you submit to facebook will be available to any user of the Web Site who does not belong to at least one of the groups specified by you

article in Silicon.com today Silicon.com Data privacy: Who really owns the digital you? Silicon.com By Tony Fish , 30 April 2010 15:21 Our digital identities and digital reputations are already creating wealth for others. That's why the ownership of this ... The struggle I still have with privacy is that I believe that erosion of privacy is down to the fact that you cannot touch it. What is public is public, what is private is private. What you share is therefore never private or public but covered by privacy, the grey area in between. Privacy, one could argue, is therefore based on trust, so if you erode privacy do you erode trust?

After discover there are 4 phases of digital footprint evolution; on the path to understanding the value of your digital data and how Brands have to re-think segmentation in the digital social media age and focus on the “rainbow of trust” Discovery. As the title suggests this is the phase where you discover Facebook, Twitter, Flickr, Youtube and you engage with full throttle in this new and exciting social media experiment. Ø 1  Fear. The first impact of digital footprints occurs on the personal realisation that all your digital data can be gathered and analysed. The fear phase represents the understanding that you must be careful about what you say about yourself and others. This is where the digital immigrants focus, spending a lot of time on the education of the digital natives. Ø 2  Spring clean. The second stage is when you wake up and understand that digital footprints are actually what you say, what you do, how you do it, where you do it and also critically im

After discover there are 4 phases of digital footprint evolution; on the path to understanding the value of your digital data and how Brands have to re-think segmentation in the digital social media age and focus on the “rainbow of trust”   Discovery. As the title suggests this is the phase where you discover Facebook, Twitter, Flickr, Youtube and you engage with full throttle in this new and exciting social media experiment. Ø 1  Fear. The first impact of digital footprints occurs on the personal realisation that all your digital data can be gathered and analysed. The fear phase represents the understanding that you must be careful about what you say about yourself and others. This is where the digital immigrants focus, spending a lot of time on the education of the digital natives. Ø 2  Spring clean. The second stage is when you wake up and understand that digital footprints are actually what you say, what you do, how you do it, where you do it and also critically impo

After discover there are 4 phases of digital footprint evolution; on the path to understanding the value of your digital data and how Brands have to re-think segmentation in the digital social media age and focus on the “rainbow of trust”   Discovery. As the title suggests this is the phase where you discover Facebook, Twitter, Flickr, Youtube and you engage with full throttle in this new and exciting social media experiment. Ø 1  Fear. The first impact of digital footprints occurs on the personal realisation that all your digital data can be gathered and analysed. The fear phase represents the understanding that you must be careful about what you say about yourself and others. This is where the digital immigrants focus, spending a lot of time on the education of the digital natives. Ø 2  Spring clean. The second stage is when you wake up and understand that digital footprints are actually what you say, what you do, how you do it, where you do it and also critically impo

In the book " My Digital Footprint " eight business models were explored, this blog is an update to model 5 . If the balance of value is not already in favour of web companies, as they barter free services for your privacy and data it soon will be, as they need more data to continue their growth and seek differentiation but are unable to offer more in return.  The blog presents that there is now a continuous test on the consumer resolve for privacy, the unmarked boundaries of private and thresholds of liberty as web companies find routes to extract more information on you, without you realising. Content Creation leads to Value Creation In March 2010 Facebook was estimated to be worth $11.5bn, Twitter $1.4bn, Linkedin $1.3bn and Google $170bn. But why? In simple terms these web companies and many more like them, consist of millions of users creating and sharing large amounts of content which is subsequently monetised through advertising to create these public valuations.

In the book " My Digital Footprint " eight business models were explored, this blog is an update to model 5 . If the balance of value is not already in favour of web companies, as they barter free services for your privacy and data it soon will be, as they need more data to continue their growth and seek differentiation but are unable to offer more in return.  The blog presents that there is now a continuous test on the consumer resolve for privacy, the unmarked boundaries of private and thresholds of liberty as web companies find routes to extract more information on you, without you realising. Content Creation leads to Value Creation In March 2010 Facebook was estimated to be worth $11.5bn, Twitter $1.4bn, Linkedin $1.3bn and Google $170bn. But why? In simple terms these web companies and many more like them, consist of millions of users creating and sharing large amounts of content which is subsequently monetised through advertising to create these public valuations.