Analyzing how Mobile-Social is changing the way you connect with your customers @beanieE @ilicco @tonyfish

Panel discussion at Loyalty world: Analyzing how Mobile-Social is changing the way you connect with your customers

Overcoming the fear: how can you effectively manage digital and social media to generate returns and maximize profitability? Understanding how to close the capabilities gap within your business How should you restructure your business to support these new initiatives? What’s the key to managing, creating and executing social programmes? How can you collate the content and information from a multi-channel campaign strategy?