Are we ready to manage our own data ? #HBR


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October 2011.

HBR has an interesting take on the future of marketing, one where consumers will be in greater control of their own data and choose the information that they are going to share with their customers, a form of Personal Data Management, or as HBR calls it, Personal Identity Data Management. Being able to sell your digital profile to marketers for discounts and special offers will form the basis of mass personalized marketing, and will pull the next revolutionary wave of web businesses forward. 

Consumers Are Ready To Manage Their Own Data