Imaging Digital Strategy starting from TRUST
The purpose of this post is to set out the logic and background thinking to help create a digital strategy based on the concept of consumer TRUST. By the end you should have a framework to debate internal assumptions and hurdles which may be preventing your organisation from realising a transformation to digital thinking. A post exploring the consumer TRUST and why they matter is linked here. If your not sure about the types of consumer trust that exist, please do read that one first. This post starts out by looking at the strategic options which have dominated management thinking for over 50 years and how they are challenged by platforms and Data; including Big Data. It considers what happens if companies maintain existing strategies and styles, since these dominant forces (strategy and style) have path dependency (as in the economic definition). There is a recognition that the pressure of short term reporting and financial planning, with linear models, leads to a lack of appet