Revisiting FREE : The Derivative CASH FLOW model for Digital is about to change.

The majority who read this will be aware of the response that when a digital or Internet service is Free; you are the product. It is most probably an adaption of a 1970 quote from the TV/media industry. Free to Air TV, which is advertising supported, means you watch for FREE in exchange for attention to watch adverts, as product and service owners hope you will buy. The idea of this post is to explore this line of thinking a little further, as with the introduction of PSD2, GDPR and many other new regulatory frameworks from the US to Australia: the user/ consumer can now get their data back, so this idea needs to be looked at again with our digital glasses on. The purpose here to raise questions with the hope others will help explore what it means through commentary. Definitions for this post Derivative : A derivative is a contract between two or more parties whose value is based on an agreed-upon underlying digital data asset (like your social media posts) or set o