My Digital FootPrint

This infographic from  Zendesk shows that consumers rank quality (88%) and customer service (72%) as the two biggest drivers of loyalty.  The infographic also looks at the importance of first impressions, how loyal customers share their brand experiences and the impact of loyalty schemes.

    Finally got round to viewing some of these videos from 2012 (The World Around US tour) on Zeitgeist Minds  http://www.youtube.com/embed/?wmode=transparent not to be confused with http://www.google.com/zeitgeist/  - this is where the trends are from Google search.

Source: Murray Lohoar who blogs at BringYourOwnInformation and works here Just a good way of discovering empowerment of the user as a source of data and terms.  Worth following and reading http://blog.byoinfo.com/2012/10/power-to-people-eula-wars.html

Source of thought: http://www.bus-ex.com/article/digital-footprints .  This is an article by Carol Mote in which she presents the idea for a Digital Director based on the Forrester Jeremiah Owyang dilemma….. personal digital footprints of employees and the links to a company Brand, what happens when they walk. There is more on this topic at  HR magazine article  Carol presents the idea of a digital director as someone who owns the digital agenda for the company.  My struggle with the idea or notion is that of control.  Old business thinking supports the concept of centralised controls, all things in control and a process for everything.  The corporate is all powerful and you will have no reputation without the corporate. I read, way back in 1991, a book called Strategies and Styles by Goold and Campbell which set out the three types of styles a company had based on research which were financial, strategic and process.  In this old world the ideal of a digital director made sense, howe

envisioningtech.pdf Source : Venessa Miemis http://emergentbydesign.com/2012/10/18/12-trend-maps-visualizations-future-2/ This is an outstanding blog post that Vanessa has curated, they are all ways to think about what scenarios the future holds and presented beautifully… designed to make you think. http://envisioningtech.com/envisioning2012/ is the example shown

back up just in case posterous goes down

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