Posts

Analyzing how Mobile-Social is changing the way you connect with your customers @beanieE @ilicco @tonyfish

Panel discussion at Loyalty world: Analyzing how Mobile-Social is changing the way you connect with your customers Overcoming the fear: how can you effectively manage digital and social media to generate returns and maximize profitability? Understanding how to close the capabilities gap within your business How should you restructure your business to support these new initiatives? What’s the key to managing, creating and executing social programmes? How can you collate the content and information from a multi-channel campaign strategy?

Forecast (app) : moving towards an intention economy @dsearls

Image
So we know where you have been, we know where you are, now Forecast is where you will be (an intention) Where you have been may indicate what you want but there is nothing as good as telling me what you want and giving me time to market to you before you get there.  Intention (in the widest meaning) is an untapped market.  Really looking forward to Doc Searls new book on this “ The Intention Economy ” “Personalisation before you even need it”

Forecast (app) : moving towards an intention economy @dsearls

Image
So we know where you have been, we know where you are, now Forecast is where you will be (an intention) Where you have been may indicate what you want but there is nothing as good as telling me what you want and giving me time to market to you before you get there.  Intention (in the widest meaning) is an untapped market.  Really looking forward to Doc Searls new book on this “ The Intention Economy ” “Personalisation before you even need it”

Forecast (app) : moving towards an intention economy @dsearls

Image
So we know where you have been, we know where you are, now Forecast is where you will be (an intention) Where you have been may indicate what you want but there is nothing as good as telling me what you want and giving me time to market to you before you get there.  Intention (in the widest meaning) is an untapped market.  Really looking forward to Doc Searls new book on this “ The Intention Economy ” “Personalisation before you even need it”

Forecast (app) : moving towards an intention economy @dsearls

Image
So we know where you have been, we know where you are, now Forecast is where you will be (an intention) Where you have been may indicate what you want but there is nothing as good as telling me what you want and giving me time to market to you before you get there.  Intention (in the widest meaning) is an untapped market.  Really looking forward to Doc Searls new book on this “ The Intention Economy ” “Personalisation before you even need it”

Forecast (app) : moving towards an intention economy @dsearls

Image
So we know where you have been, we know where you are, now Forecast is where you will be (an intention) Where you have been may indicate what you want but there is nothing as good as telling me what you want and giving me time to market to you before you get there.  Intention (in the widest meaning) is an untapped market.  Really looking forward to Doc Searls new book on this “ The Intention Economy ” “Personalisation before you even need it”

thoughts on Guilt through algorithmic association from @zephoria

Image
Guilt through association is a well written about topic and there are well published errors in analysis that have caused many outcomes to be misguided.  danah boyd wrote an article here on “Guilt through algorithmic association”  It is well worth reading and which picks up on several blogs on My Digital Footprint When Big Data says "Happy Christmas", what is the sentiment? Google changes the algorithm; nothing new but what about the bias of coders? It is well reasoned (opens a debate) with some great comments, the critical point here is how does the fact become fact, is it content or is it because we searched for it.  Content is a source and can be tracked (or should be) this is why pagerank works: Authority.  However, as we give way to “search terms” as a source we are in danger of rumour, gossip and prejudice becoming fact based on an algorithm. Algorithms can be gammed for benefit aka “ Google Bombing ” so the question becomes do people actually react to the insta