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TIME named as "genius" of a digital footprint by L2 research

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    L2 research has published a study  (it is big and very good) measuring the online impacts of 87 magazine brands according to the quality and integration of their respective websites, digital marketing, social media and mobile presences.  TIME  was in top position and the only rated as Genius and was cited for a "Twitter feed with personality", subscriptions that bundle print with digital access on the iPad and online, a "robust" Facebook page, a range of apps for various devices and a drive to try new things.  Among all magazine brands studied, Time was the only one to achieve "genius" level.  “Many brands have pet projects on one social media outlet or mobile device – in stark contrast, Time manages a consistent, robust presence across multiple touch points”, says L2 researcher Colin Gilbert.  NYU professor Scott Galloway (founder of L2) remarked, “We believe that the Digital IQ is a proxy for a brand’s ability to survive and prosper."

Is the Google deal about Larry Pages' desire to become the best strategist in the world?

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The changing face of mobile Surprised at the latest Google deal to acquire Motorola Mobility for $12.5Bn , you should not be; Eric Schmidt was very clear back at MWC in FEB 2007 " Mobile Mobile Mobile " and since then Google has focussed both time and effort to deliver andriod (which was itself acquired).  When Schmidt stepped down in saying " adult supervision no longer required " this left open the matured Larry Page to step up from being great at maths and a world leading entrepreneur, to take on the mantel of "world leading strategist and deal doer." This deal will be the discussion point for the next 3 months and already there are a lot of views circulating about what it means but there is no doubt that depending on your stance you can argue for change. However at Mobile 2 on 1st Sept in SFO - we get the first bite, why not join in .  The Deal Google purchased Motorola’s mobile business for $12.5 billion. In doing so, Google brought patents, hardwa

SWIFT proposes identity management system to banks

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Original article and reporting at Computer Weekly by Karl Flinders   Banks could become the guardians of their customers' digital identity if a pilot being run by the SWIFT  is accepted by its members. A group within Swift has already agreed the basic architecture and business model for a service that banks could offer customers that will protect their digital identities against fraudulent activity. The service would be like a digital vault which the bank would sell to customers. Swift would host the services and be the gatekeeper. The service would mean that when a customer pays for something online using their bank card, for example, they would not have to enter their card number. Rather the merchant would be redirected to the digital vault where, after approval, it would receive confirmation that the payment will be made. No details change hands. "We are running an incubation project to see what is next in the concept of digital identity management," Kosta Pe

#mobile / [(#moto + #andriod) ^ #google ] = debate at Mobile 2 in SFO 1st Sept

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So Google buys Moto – there are now 1,000 stories written and to quote from the Google Blog by Larry Page…. “We recently   explained   how companies including Microsoft and Apple are banding together in anti-competitive patent attacks on Android. The U.S. Department of Justice had to intervene in the results of one recent patent auction to “protect competition and innovation in the open source software community” and it is currently looking into the results of the Nortel auction. Our acquisition of Motorola will increase competition by strengthening Google’s patent portfolio, which will enable us to better protect Android from anti-competitive threats from Microsoft, Apple and other companies. ” This I am sure will split the room on opinions so why not come and join the panels and voice your own insights at Mobile2 in SFO in Sept 1 st .  If you have not yet registered, please do so ASAP. If you send us an email at info@mobile2event.com , mentioning this Blog, we will send you a s

Seeking input and insights on the propensity of customers to trade data for services

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Ajit and I are working on the  Digital footprint summit    and his blog today is about another element we are considering as part of this event. For the lack of a better word, let’s call it: My digital footprint personal data tradeoff report The crux of the issue with My Digital Footprint is the propensity of customers to trade data for services So, the question is: Could we predict the tradeoff between what elements of customer data would we share and for what services? This is more than a survey and possibly involves techniques like the  Analytic Hierarchy Process AHP   and  pairwise comparisons I seek comments on this if you are interested to know more

Who you should focus on....and links to digital footprints

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Gideon Rosenblatt of Alchemy of Change posted this image a part of a longer thought blog on “Who to focus on.” It is worth reading! One aspect of personal value and model generated from a digital footprint is so that you will know both who matters, who influences you and who you can influence.  

Facebook Claims It Can Use Kids' 'Likes' As it Likes, Wants Class Action Tossed

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Facebook asked a federal judge to dismiss a class action accusing it of exploiting children, claiming that Facebook users' "like" statements qualify as matters of public interest http://www.courthousenews.com/2011/08/08/38793.htm  "Expressions of consumer opinion, such as the plaintiffs' Like statements challenged here, have repeatedly qualified as matters of public interest under the First Amendment," Facebook claimed in a motion seeking "more definite statement or dismissal."   On behalf of their children, Melissa Dawes and Jennifer DeYoung filed a class action on June 1, claiming Facebook's non-negotiable terms of membership that say its members are subject to such advertising and marketing do not apply to minor children. The plaintiffs say children lack the capacity to consent to the use of their name and photographs for marketing, advertising and selling of goods and services. Facebook uses users' "Like" statements to