My Digital FootPrint

"I love being able to pay bills"  doesn't mean I like actually paying them. I am on the search for phrases and word sets that allow me to test a number of algorithms to see if there is actually understanding/ correct interpretation.  The point is to look at the data (metadata) and determine insight and not facts.  The trick to engagement based on what the data tells your; is how the insight is presented back All ideas welcome.

Ex-Goldman Sachs Banker Starts Hedge Fund Analyzing Japanese Blog Traffic  Article from Bloomberg  which describes the strategy: The fund exploits the increasing traffic of information on the Internet by tracking about 20 million blogs in Japanese with keywords that may affect the moves of Nikkei 225 futures, according to Matsuo.

When you observe something once it is an outlier, twice is lucky and three is a trend. Social networks by their very nature are public and open.  Venture money and marketing like open, big and public as the numbers tend to add up.  With 10% of the worlds population now on one big network (and the same 10% on numerous other small ones) what do the other 90% do, maybe they go for niche private social networks oriented to their specific need? Here are several that need to be categorized and put into a fancy four quadrant matrix (enterprise, family, collaboration, messaging) Flink12 ,  SocialGo , ChatterTree , Yammer ,   Beluga  (Facebook) and  Disco (Google) and I am yet to be convinced if privacy is the issue that will drive niche or actually a desire to find value for the individuals! An issue for those who join the small ones is that they may miss out on the ease of connection and have their data in a stove pipe that prevents it creating value (but tha...

White Horse have published a report called Lost in Geolocation, why consumers haven’t bought it and how marketers can fix it.  Warning it took am an age to download it, but worth a read and there are some great graphics in it. Executive Summary Our research generated four key findings:  Location-based services have not yet reached the tipping point.  The chief barriers today are a lack of clear benefit and privacy fears.  Users are mostly young, active contributors to social networks.  Marketers will need to create and test new geolocation experiences that are not generic but relevant to a particular brand and audience.

The LSE is working on Kids OnLine II There is a lot of data and primary research here from Kids I Their latest report on social networking, age and privacy is here

For those who follow what is happening China Publishes Draft Privacy Guidelines from Hogan Lovells.  In summary – this adds a new level of complexity and there will be a race to the most stringent if the EU has anything to do with it as they want everyone to adhere to their rules!

Mashable ran a post “ Tag a TV Ad, Get a Free Pepsi ”  I posted about IntoNow earlier this week under Snooping: it’s not a crime, it’s a feature . However this campaign rewards the user for finding a Pepsi MAX ad and the reward is a coupon that gets redeemed and closes the loop from commercial to yes I gave you my attention (but I would have anyway as I love Pepsi)