Posts

match your history (digital footprint) to the worlds history

Image
http://www.worldhistory.com/ The side allows you to create your own biography timeline and map, add your ancestors and view them on a historical map.  Value unsure, fun yes.

Trendspotting: A Top 100 List of Things to Watch in 2011 from @annmmack

JWT: 100 Things to Watch in 2011

Extract from “My Digital Footprint”, this is from the Chapter 9 “Business Models”

Image
Business Models My digital footprint , as defined in this book, is about the system of collection, storage, analysis and value. The inputs to the system have focused on data types that can be collected as the user is willing to provide the data (explicit/active) and data that can be gathered by sensor.net (passive/automatic). It has already been stated that there is little value in the long run in collection (harvesting) and storing (regulated). There are possibly a few expectations to this, which are data types that are slow to replicate and can create a differential advantage by having/owning. There is a lot of value in the algorithm and good analysis tool. The understanding of value creation opportunities from analysis will create differential advantage. The outputs or value components are well understood in terms that they can be seen to create value. Additional value is created from the feedback loop as this provides a method to hone, focus and provide depth on respo

The WHAT principle and the WHO effect

Image
Extract from “My Digital Footprint”, this is from the Chapter 8 “Converged Services” The WHAT principle The focus of today's higher value services is personalisation – the making of your user experience, creating value from the reduction in churn and incremental service revenue, assuming that any incremental margin is not eroded by competitive pressures. The focus on personalisation is a focus on WHAT: what you as a user want to do; what service you want; what is needed now? The sole benefactor is the individual, but does this create any new value? The assumption is that personalisation provides focus, and that this focus leads to the ability to deliver engaging and personalised services, including advertising. This advertising being derived from the same advertising budgets, which is now redirected from other display channels. Therefore, does personalisation actually create any new value and will it actually grow the overall spend of the entire market? Commentators, c

The WHAT principle and the WHO effect

Image
Extract from “My Digital Footprint”, this is from the Chapter 8 “Converged Services” The WHAT principle The focus of today's higher value services is personalisation – the making of your user experience, creating value from the reduction in churn and incremental service revenue, assuming that any incremental margin is not eroded by competitive pressures. The focus on personalisation is a focus on WHAT: what you as a user want to do; what service you want; what is needed now? The sole benefactor is the individual, but does this create any new value? The assumption is that personalisation provides focus, and that this focus leads to the ability to deliver engaging and personalised services, including advertising. This advertising being derived from the same advertising budgets, which is now redirected from other display channels. Therefore, does personalisation actually create any new value and will it actually grow the overall spend of the entire market? Commentators, c

After you have trodden this path come the analysts and the anthropologists -

Image
Extract from “My Digital Footprint”, this is from the Chapter 5 As we have discussed so far, we all create digital footprints as we engage with digital platforms. Platforms like mobile devices will create a larger share of that footprint. Digital footprints will be cross-platform and will be ‘mashed up’ across platforms (for the lack of a better word). We have extended the idea of ‘digital footprints’ to MY DIGITAL FOOTPRINTS ’. The concept of MY DIGITAL FOOTPRINT is therefore complex, but this book suggests it is a system and process for the ‘collection, store, analysis and value created from digital data from mobile, web and TV’. Storage and analysis of digital footprints raises some important questions. Who analyses the digital footprint? Who stores it? What value is derived from the process and for whom? Humans have always left traces of their activity. The oldest human footprints found date back to about 3.6 million years ago at Laetoli, Tanzania [i] . The ancient hu

Extract from “My Digital Footprint” from Chapter 5

Image
To reiterate the previous argument, the idea of MY DIGITAL FOOTPRINT extends the idea of raw data to the wider concept of capture, store, analysis and value created from data generated through digital engagement. This process is based on a structured approach incorporating inputs and outputs, and a feedback loop that governs the whole process. This feedback loop progressively enriches and refines the outputs (value) over time. The analysis phase is able to take raw data from various sources (which I refer to as the digital footprint) and generate value in the form of services, such as personalisation, reputation or discovery – the output from the analysis process I call ‘behavioural DNA’. The value derived from the process is MY DIGITAL FOOTPRINT. There are two central ideas which underpin this book (and this section): the feedback loop which enriches the digital footprint and the role of the mobile device in enriching the value from MY DIGITAL FOOTPRINT. Identity is not a digital foo