My Digital FootPrint

  http://www.reputationdefender.com/myreputation? What is MyReputation? (according to reputation defender) - A customized search for every reference to you on the Web gives you total awareness of your online presence. We continue to monitor the Deep Web for any new reference to you and provide an alert. Our agents will work with you to identify the good, the bad and the inaccurate. Personally I struggle with this (type of service) on so many levels, but this simple one is that this is marketing based on Fear and Ignorance .  The question is so what can you do about it when it has been indexed and found.  You only control data that you create about yourself, what others say about you is not in your control and they are entitled to their opinion (called free speech) - yes I know that there are services that promise to clean up your untidy past, but it is actually very hard.  It is worth thinking about the TV series "you've been framed" or "they do the silliest

  http://www.reputationdefender.com/myreputation? What is MyReputation? (according to reputation defender) - A customized search for every reference to you on the Web gives you total awareness of your online presence. We continue to monitor the Deep Web for any new reference to you and provide an alert. Our agents will work with you to identify the good, the bad and the inaccurate. Personally I struggle with this (type of service) on so many levels, but this simple one is that this is marketing based on Fear and Ignorance .  The question is so what can you do about it when it has been indexed and found.  You only control data that you create about yourself, what others say about you is not in your control and they are entitled to their opinion (called free speech) - yes I know that there are services that promise to clean up your untidy past, but it is actually very hard.  It is worth thinking about the TV series "you've been framed" or "they do the silliest

  http://www.reputationdefender.com/myreputation? What is MyReputation? (according to reputation defender) - A customized search for every reference to you on the Web gives you total awareness of your online presence. We continue to monitor the Deep Web for any new reference to you and provide an alert. Our agents will work with you to identify the good, the bad and the inaccurate. Personally I struggle with this (type of service) on so many levels, but this simple one is that this is marketing based on Fear and Ignorance .  The question is so what can you do about it when it has been indexed and found.  You only control data that you create about yourself, what others say about you is not in your control and they are entitled to their opinion (called free speech) - yes I know that there are services that promise to clean up your untidy past, but it is actually very hard.  It is worth thinking about the TV series "you've been framed" or "they do the silliest

http://www.pipl.com/search/?FirstName=tony&LastName=fish&City=london&State=&Country=UK&CategoryID=2&Interface=1 Pipl is yet another personal search service based on your digital footprint.   If you don't know where to look for data about yourself then this is a (good) dashboard .  However where is the value?  If I compare to Linkedin/ Facebook where I can see the connections and who knows who - I can 'see and touch' the value.   It does however affirm an issue with generic search results and that is the layout you get ( a ranked list based on a proprietary algorithm) as a return is great for some types searches.  I like the new Google Images return/ response/dashboard to a search, and I expect when Google gets Google profile or google.me working than how pipl have designed their return page will be useful as a guide to them, but not sure what their business model is.    My take away, I expect to see search return pages (dashboards) become mor

By Julian Clover Published: September 9, 2010 15.15 Europe/London   http://www.broadbandtvnews.com/2010/09/09/social-networking-displaces-the-red-button/ Comment :  This is an important observation as TV does not know anything about its viewers in real time.   IBC 2010 – AMSTERDAM. Social Networking sites such as Facebook and Twitter are beginning to take over from the Red Button as a means for broadcasters to interact with their audiences. In the session Social media: Look who’s talking now , Trevor Johnson, head of strategy & planning, EMEA, Facebook, UK showed how ITV was using Facebook as part of The X Factor . According to Johnson, the 1.5 million Facebook fans were using the social networking site at the same time as watching the talent contest and returning to it later in the week. Broadcasters including CNN, Sky News and TF1 were using the Facebook’s Live stream for real time interaction through their own websites. “We very much see ourselves as a platform, rather th

The principle of a digital footprint is that someone can take your * public * data and create some value from it.  There are a growing number of tools that try to rank/ rate your influence and implied reputation. Klout   is another one that takes your public (web) data and provides an interpretation.  The question is "what is the utility of these services"    Sure it confirms that celebrities have clout and the rest of us are minnows or if you are looking for people to follow, this is another filter to help you decide; but do these comparative scores really help anyone as they are not normalised to my peer group and sphere of influence.  Also missing TV viewing and mobile data means that they only see a tiny percentage of my life. The downside of these tools and the scores is that you will focus on the score and not the content, focus on managing the algorithm (get to the top) and not the value.  Like Google Page Rank, someone will change the algorithm and pop goes your s

  Just been reviewing  @ PeerIndex   http://www.peerindex.net/ - this is a web site that looks to rate " Who are the authorities on the web?"   Their claim is that PeerIndex helps you discover the authorities and opinion formers on a given topic.   I cannot work out how much is based on what you say about yourself vs how much it is biased towards how much others say about you, nor how sentiment is taken into account.  Obvious is that it is only that material that is public....