This post is more about a question that I am struggling with than insight, the rhetorical question is “can you hear me thinking/”. Ignoring the obvious difference and the all TCP/IP arguments, yes voice can be VoIP and data is clicks are IP packages, I am interested in why our response to voice recording (the recording and interpretation of what you said) differently to data gathering from location, attention, clicks, content creation etc) It seams that we generally accept that our digital footprints will be recorded (collected and stored), this data will be analysed and value will be created from new service discovery or improvements to existing services. We give up the rights to our click data, our blog post creations and facebook entries in exchange for free services (in general) There appear to be 3 types (broadly) of data that can be gathered or harvested from your conversations (voice) · “Meaning” what is the meaning of the words spoken. Hearing the whole conversation a