My Digital Footprint

In Praise of My Digital Footprint

“Tony instinctively asks the right questions about the convergence of mobile and digital, demonstrating the emerging importance of mobile as a media platform and the rich data which it can provide for brands to leverage consumer behaviour.” Pekka Ala-Pietilä, co-founder and CEO of Blyk. President of Nokia Corporation (1999-2005)

“It was Oscar Wilde who first suggested that one's life was a work of art over which one should be able to assign rights. Now, with this suggestion, Tony is successfully applying Wilde's suggestion to the digital world. It is a vital suggestion to break what will otherwise be an interminable deadlock in the debate over privacy.” Rory Sutherland, Vice-Chairman Ogilvy Group @rorysutherland  Rory's Blog

This book assumes that we all willingly or unwillingly leave our digital footprint everywhere, so we might as well learn how to create value from it. The questions are “what will be the winning business model?” “What is required of the ecosystem to support a winning business model?” “Are we in a truly open environment where mobile applications and services transcend the network and device layers?” This book offers a great framework for us to think about these questions.  This is a valuable read for anyone who is thinking about building a business in the Mobile 2.0 era or facilitating a sound regulatory or policy environment to encourage innovation. Jackie Luo former Director of Business Strategy, Sprint

“Even if you don't intend reading this book you should still buy it just to see the direction publishing is going to go.  As ever the author innovates across the entire front of paper to bits, and experiencing this new regime is worth the purchase alone.  But I strongly suggest you do read and absorb the content.  It is important to understand where your digital slime trail has been laid, where it will be laid in future, and the implications.  This is an innovative work and a thought provoking (oh s***) read!” Peter Cochrane, Chief Technologist BT plc (1999 - 2000) @petercochrane  Personal site

"As digital lifestyle aggregation permeates into the mainstream we'll walk up to 'news' kiosks and zap our preferences to on-demand printers, choose our format and walk away with an inexpensive customized hand held set of dead tree artefacts. Call them magazines, newspapers or books - we all will yearn for a hybrid combination of the past, present and future. And so my digital footprint will follow me. Marc Canter CEO of Broadband Mechanics

“Few have as much insight into the future of mobile as Tony Fish. He steps out of commercial paradigms and instead pursues what handsets can do not just from a technological perspective, but a social one.' Professor James Woudhuysen