My Digital Footprint

FOREWORD

This book illustrates Tony’s comprehension of how media is consumed, and data is used, to in turn be able to provide a valuable service. The book raises a major debate around the digital footprint and the privacy and protection issues related to that. His experience – as an observer, an investor and a writer – puts the consumer at the forefront of all developments in media, by compelling companies and advertisers to use the power of data to benefit consumers.

To understand the future one must understand the past. Tony instinctively asks the right questions about the convergence of mobile and digital, demonstrating the emerging importance of mobile as a media platform and the rich data which it can provide for brands to leverage consumer behaviour.

As Tony himself says, ‘I believe there is some value in this book but there is more value in the comments and community’. Throughout this work, certain questions deliberately remain unanswered which presents an opportunity; Tony has started an intriguing conversation. Not only are we ahead of the game in media by reading this book, but his inimitable style means we all have the opportunity to contribute to the debate.

Pekka Ala-Pietilä

Pekka is co-founder and CEO of Blyk. President of Nokia Corporation (1999-2005) and President of Nokia Mobile Phones (1992-1998). Pekka serves on the boards of SAP AG and Pöyry Oyj.